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PRIVATE TRADE MISSION

LAB Ghana, in partnership with US-based companies, is coordinating a trade mission to Accra Ghana. The West African regions offer tremendous opportunities for those interested in increasing their footprint in Africa. The trade mission is a way to showcase American businesses and put them in direct contact with local parties in Ghana.

January 16 – January 20, 2023

Register Here
handshaking in business partnership
speaker at a conference
Ghana Private Trade Mission

Benefits of participating:

  • Meetings with potential business partners
  • Growth of your international network
  • Develop a better idea of market opportunities
  • Knowledge and cultural exchange
  • Raises your business and professional profile

 

This international trade mission will give delegates seeking business opportunities in Ghana unparalleled exclusive access to companies, government agencies, and officials in the market. After a thorough market analysis and connecting with experts in the regions, we have determined to focus on certified minority-owned small businesses in the following key industries: Information Technology, Security, and Tourism.  Whether or not your company lies outside of these industry sectors, apply for the trade mission, and we will work with you to accomplish your objectives.

Why Ghana?

If doing business internationally in West African is the goal, then Ghana is the place.  The World Bank recognized the country as the best place for doing business in the Economic Community of West African States (ECOWAS).  Even in the difficult times during last year, where most countries did not show positive growth due to the global economic downturn, Ghana experienced a growth rate provisional of 7.4%.

Ghana designated 2019 as the Year of Return to commemorate 400 years since the first enslaved Africans arrived in Jamestown, Virginia, in the United States.  The Year of Return campaign was to capitalize on the links with African Americans and to boost Ghana’s tourism industry.  The sector’s contribution to the country’s GDP is at 5.5% and is a top priority for the government. 

Participation Cost

There is a required $1,200 participation fee for each company participant who attends the trade mission. The payment will be due at the time of registration. This cost includes:

  • All official trade mission events and material
  • Listing in the show catalog and electronic media
  • Trade specialists to assist with planning, and logistical assistance
  • Cultural and business market research
  • Assist with prearranged one-on-one meetings
  • Follow-up assistance after the mission
  • Ground transportation
  • Lunch and other meals

Additional Costs

Hotels

There will be a select hotel for the delegation and event. Negotiated rates will align closely with $300-$350 per night.  

Cultural Excursion

Participants have the option of joining the trade delegation for cultural excursions in Ghana.  Those who wish to participate will be required to provide a $100 fee per person.

Advertising

Sponsorship and promotions are available to participants and those who cannot attend. Options and availability will be provided.

Flights

Participants are responsible for booking and paying for their flights. PTM organizers will provide flight options with your event registration.

Shipping

The PTM team will assist with the shipping and receiving of equipment from the airport to/from the hotel.  The participants are responsible for the shipping and insurance costs.  

Trade Mission Planning

Experience business professionals will tell you that the success at a trade mission is a direct result of the amount of preparation you do in advance.  Consider the following items to get  the most out of your PTM experience: 

Match Making in Advance

The PTM organizers can assist with arranging matchmaking meetings in advance. The matchmaking can include meetings with potential buyers, agents, distributors, joint-venture partners, consultants, and others.  This activity will help you target qualified contacts to meet your objective. To take advantage of this opportunity and make it useful, please do the following:

  • Meetings with potential business partners
  • Growth of your international network
  • Develop a better idea of market opportunities
  • Knowledge and cultural exchange
  • Raises your business and professional profile

Prepare Your Marketing Materials

Review and update your marketing and promotional materials with the host country Ghana in mind. Consider the following:

  • Adjust your value proposition on how it benefits Ghana and the local market.
  • Ensure your promotional material is world-class, professional, and reflects an understanding of the local market.
  • Include vital information on business cards and handouts. This includes country and area codes (ie. +1-281-393-8003), email and website addresses, complete mailing addresses for your company’s offices and representatives.
  • For those who are looking to export goods or services, perfect your sales pitch
  • Explain how your product or service can meet their specific needs.
  • Ask questions at the briefings to understand what your buyer is looking for, then customize your discussions.
  • Avoid overwhelming the buyer with too many details. Sum up the key benefits of your product or service in a few sentences.
  • Distinguish yourself from your competition. Use examples that demonstrate why your product or service is the best.
  • Provide visual presentations when possible, including videos, PowerPoint, hands-on demonstrations, etc.
  • PTM post-mission follow-up

Make sure your follow-up is consistent and focused on growing the business relationship.  After the PTM mission, send an email to the people you met during the mission.  Provide useful and relevant information, and thank them for meeting with you. This effort serves toward building solid, lasting trade relationships.  Also, update the organizers about contacts you made for help fostering the relationships. 

 

Contact Information

Note: The program details are subject to change.

Please check back for the latest information.
Contact PTM Representatives

Email: PTM@labghana.com
Call: +1-713-903-3414 (U.S.)
Call: +(233) 024-249-2339 (Ghana)

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