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Today's CIO's are seeking to partners

Person writing Idea, Success, Implement on clear board

The role of the chief information officer (CIO) is to successfully grow profits for the business by - Driving technology initiatives, increasing the return on investment (ROI) in information technology (IT), expanding the business impact of IT, and ensure information is secured.

However, the CIO's goals and responsibilities are not fully addressed for some organizations.  Company's run the risks of using ineffective IT products, expensive IT services, potential loss of information, or compromised company or customer information. These issues will result in poor business performance, low customer retention, and violating compliance requirements for the business.

Modern CIOs are becoming more effective in their roles by taking a collaborative approach with external technology experts to build a better environment for their company.  Compared to the '90s, CIOs need a more detailed understanding of how technology will impact the business and rely on the experts to implement and support the solutions required. 

How can CIOs leverage partners and deliver value?

Using partners who have implemented proven technology will create fewer surprises that affect business continuity resulting from internal IT and security issues.  Expertise from industry partners can improve regulatory compliance through higher quality operations.

Having an integrated approach to managing a broader spectrum of solutions across the entire business goes beyond responding to IT and security problems to proactively preventing them.  It addresses hazards and financial risks to encompass all aspects of an organization, i.e., strategy, reputation, and human resources.

Through a well-managed network of partners, the CIO can drive the use of an organization-wide structured process to identify and manage risks, consequences, and opportunities.  The approach goes beyond a perceptive understanding of the IT security setup to the actual enhancing shareholder and stakeholder's value.

Opportunity Indicators to the CIO to expand Technology Partnerships 

  • Frequent IT and security crisis management situations
  • Desire to protect corporate reputation
  • Board/stakeholder/regulator pressure to understand the full IT and security risks and capabilities of the organization
  • A need for a bottom-up approach to change and improve business capabilities
  • Lack of management from audits, controls, and monitoring of IT systems and services
  • No common understanding of the IT and security set up throughout the organization
  • Lack of a common language and management of IT and security competencies
  • IT system monitoring is only performed through financial audits
  • Cost of Risk is not understood or captured as a financial consideration
  • Risk communication is likely only after a loss or negative press to the company
  • Few processes are defined, and success depends on individual effort

Traditionally, the model CIO would have technical competence with some management skills.  However, the most influential CIOs in today's environment have leadership skills and business acumen that they leverage across a network of technology experts.  LABUSA provides organizations with sourcing and management of technology consultants to assist with delivering solutions to support the role of the "new" CIO.  Ongoing strategic dialogue with technology consultants and industry experts allows for a more significant impact on strategy and actions for the business. 


LAB Ghana, in partnership with US-based companies, is coordinating a trade mission to Accra Ghana. The West African regions offer tremendous opportunities for those interested in increasing their footprint in Africa. The trade mission is a way to showcase American businesses and put them in direct contact with local parties in Ghana.

January 16 – January 20, 2023

Register Here
handshaking in business partnership
speaker at a conference
Ghana Private Trade Mission

Benefits of participating:

  • Meetings with potential business partners
  • Growth of your international network
  • Develop a better idea of market opportunities
  • Knowledge and cultural exchange
  • Raises your business and professional profile


This international trade mission will give delegates seeking business opportunities in Ghana unparalleled exclusive access to companies, government agencies, and officials in the market. After a thorough market analysis and connecting with experts in the regions, we have determined to focus on certified minority-owned small businesses in the following key industries: Information Technology, Security, and Tourism.  Whether or not your company lies outside of these industry sectors, apply for the trade mission, and we will work with you to accomplish your objectives.

Why Ghana?

If doing business internationally in West African is the goal, then Ghana is the place.  The World Bank recognized the country as the best place for doing business in the Economic Community of West African States (ECOWAS).  Even in the difficult times during last year, where most countries did not show positive growth due to the global economic downturn, Ghana experienced a growth rate provisional of 7.4%.

Ghana designated 2019 as the Year of Return to commemorate 400 years since the first enslaved Africans arrived in Jamestown, Virginia, in the United States.  The Year of Return campaign was to capitalize on the links with African Americans and to boost Ghana’s tourism industry.  The sector’s contribution to the country’s GDP is at 5.5% and is a top priority for the government. 

Participation Cost

There is a required $1,200 participation fee for each company participant who attends the trade mission. The payment will be due at the time of registration. This cost includes:

  • All official trade mission events and material
  • Listing in the show catalog and electronic media
  • Trade specialists to assist with planning, and logistical assistance
  • Cultural and business market research
  • Assist with prearranged one-on-one meetings
  • Follow-up assistance after the mission
  • Ground transportation
  • Lunch and other meals

Additional Costs


There will be a select hotel for the delegation and event. Negotiated rates will align closely with $300-$350 per night.  

Cultural Excursion

Participants have the option of joining the trade delegation for cultural excursions in Ghana.  Those who wish to participate will be required to provide a $100 fee per person.


Sponsorship and promotions are available to participants and those who cannot attend. Options and availability will be provided.


Participants are responsible for booking and paying for their flights. PTM organizers will provide flight options with your event registration.


The PTM team will assist with the shipping and receiving of equipment from the airport to/from the hotel.  The participants are responsible for the shipping and insurance costs.  

Trade Mission Planning

Experience business professionals will tell you that the success at a trade mission is a direct result of the amount of preparation you do in advance.  Consider the following items to get  the most out of your PTM experience: 

Match Making in Advance

The PTM organizers can assist with arranging matchmaking meetings in advance. The matchmaking can include meetings with potential buyers, agents, distributors, joint-venture partners, consultants, and others.  This activity will help you target qualified contacts to meet your objective. To take advantage of this opportunity and make it useful, please do the following:

  • Meetings with potential business partners
  • Growth of your international network
  • Develop a better idea of market opportunities
  • Knowledge and cultural exchange
  • Raises your business and professional profile

Prepare Your Marketing Materials

Review and update your marketing and promotional materials with the host country Ghana in mind. Consider the following:

  • Adjust your value proposition on how it benefits Ghana and the local market.
  • Ensure your promotional material is world-class, professional, and reflects an understanding of the local market.
  • Include vital information on business cards and handouts. This includes country and area codes (ie. +1-281-393-8003), email and website addresses, complete mailing addresses for your company’s offices and representatives.
  • For those who are looking to export goods or services, perfect your sales pitch
  • Explain how your product or service can meet their specific needs.
  • Ask questions at the briefings to understand what your buyer is looking for, then customize your discussions.
  • Avoid overwhelming the buyer with too many details. Sum up the key benefits of your product or service in a few sentences.
  • Distinguish yourself from your competition. Use examples that demonstrate why your product or service is the best.
  • Provide visual presentations when possible, including videos, PowerPoint, hands-on demonstrations, etc.
  • PTM post-mission follow-up

Make sure your follow-up is consistent and focused on growing the business relationship.  After the PTM mission, send an email to the people you met during the mission.  Provide useful and relevant information, and thank them for meeting with you. This effort serves toward building solid, lasting trade relationships.  Also, update the organizers about contacts you made for help fostering the relationships. 


Contact Information

Note: The program details are subject to change.

Please check back for the latest information.
Contact PTM Representatives

Call: +1-713-903-3414 (U.S.)
Call: +(233) 024-249-2339 (Ghana)

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